Quick Facts About Berner
| Category | Details |
|---|---|
| Real Name | Gilbert Anthony Milam Jr. |
| Stage Name | Berner |
| Born | October 27, 1983, San Francisco, California |
| Age | 42 (as of 2026) |
| Profession | Rapper, songwriter, entrepreneur |
| Known For | Cookies cannabis brand, Taylor Gang Entertainment |
| Estimated Net Worth (2026) | Reportedly around $400 million (estimates vary widely) |
| Main Income Sources | Cookies cannabis brand, apparel, music, licensing deals |
| Children | 4 |
What Is Berner’s Net Worth in 2026?
Berner’s net worth is a hot search topic, and the honest answer is that it depends on which source you check. As of 2026, most business publications place his estimated net worth at around $400 million, largely thanks to his ownership stake in Cookies, the cannabis brand he co-founded. However, other sites give much lower or higher figures, ranging anywhere from about $10 million to $600 million.
This wide range exists because Cookies is a privately held company. Private companies don’t have to report their finances publicly, so outside estimators have to guess based on retail footprint, licensing deals, brand value, and industry pressure. That means any number you see online, including this one, is an estimate, not a confirmed figure straight from Berner himself.
The most detailed and recently published estimate comes from CEO Today Magazine, which values Berner’s fortune at roughly $410 million as of 2026. That number factors in Cookies’ retail stores across several countries, its licensing income, related brands, music revenue, and legal risk tied to the cannabis industry. This is why we’re using it as the central figure in this profile, while still noting that other sources disagree.
Who Is Berner? A Short Biography
Berner was born Gilbert Anthony Milam Jr. on October 27, 1983, in San Francisco’s Sunset District. His mother worked in an office, and his father was a chef. When Berner was 13, his family moved to Arizona, where his dad hoped to open a restaurant. That move didn’t stop his connection to the Bay Area, though, and he eventually returned to San Francisco to build both his music and business career there.
In high school, Berner got into battle rapping, which planted the seed for his future in hip-hop. He released his first mixtape, “Dirty Sneakers… Plenty Ways to Get It,” in 2006, and followed it with his debut album, “Track Money & Pack Money,” in 2007 alongside fellow rapper Equipto. Since then, he has been extremely prolific, putting out dozens of solo and collaborative albums. In 2012, he signed with Wiz Khalifa’s label, Taylor Gang Entertainment, which expanded his reach in the hip-hop world. He’s worked with well-known names like Snoop Dogg, Cam’ron, and B-Real over the years.
While music built his name, it’s his business career that really grew his wealth. Berner ran a cannabis club in his early twenties, which gave him hands-on experience in the industry long before recreational marijuana became legal in California. That background helped him launch Cookies, a cannabis and lifestyle brand that started small and became one of the most recognized cannabis names in the world. Cookies now has dozens of retail locations across multiple countries, along with a large lineup of cannabis products, strains, and merchandise.
Berner has also faced real personal challenges. In late 2021, he shared that he had been diagnosed with colon cancer. He went through chemotherapy and announced he was cancer-free the following year. He has spoken openly about this experience, and it appears in his 2026 memoir, “Becoming Legend,” which covers his path from underground hustling to running a global brand. Away from work, Berner is a father of four and has said that family matters more to him than any business deal.
How Berner Built His Fortune
Cookies: The Main Driver of His Wealth
Cookies is by far the biggest piece of Berner’s net worth. What started as a cannabis strain and a small clothing store in San Francisco grew into a retail and licensing brand with locations in several countries. Cookies covers cannabis products, genetics, apparel, and related brands like Cookies SF. Because Berner co-founded and still runs the company as CEO, his equity stake, rather than a salary, makes up most of his reported wealth.
Music Career and Royalties
Berner has released an unusually high number of projects, more than 40 albums between solo and collaborative work since 2007. While rap sales and streaming don’t come close to matching his cannabis business income, they still add a steady stream of revenue through royalties, touring, and his connection to Taylor Gang Entertainment.
Other Ventures and Brand Deals
Beyond Cookies, Berner has been linked to several related businesses and licensing partnerships in the cannabis space, along with apparel lines and other brand collaborations. He has also moved into filmmaking and documentary projects, which add another income stream, even if it’s smaller compared to his main business.
Why Net Worth Estimates for Berner Vary So Much
If you search “Berner net worth,” you’ll notice the numbers jump around a lot, from $10 million on some sites to $600 million on others. This happens for a few reasons. First, Cookies is privately owned, so there’s no public financial report to check against. Second, cannabis businesses face legal and regulatory pressure that can shift their value quickly. Third, some sites base their numbers only on music income, while others factor in his full business empire, which explains the huge gap between the low and high estimates.
Because of this, it’s best to treat any net worth figure for Berner, including the one in this article, as a rough estimate rather than a fact. We’re going with the $400 million range because it comes from a source that explained its method in detail, but readers should know that reasonable people can land on very different numbers here.
How This Was Researched
I researched this profile by comparing net worth estimates across several public sources, including business publications, entertainment sites, and cannabis industry coverage, since the figures for Berner varied a lot from one site to the next. I also checked his Wikipedia page, IMDb biography, and recent news coverage, including a 2026 interview about his memoir, to confirm career details and recent life updates. Where net worth estimates disagreed, which happened often here, I leaned toward the most detailed and recently published figure and noted the wider range so readers understand this is an estimate, not a confirmed number.
Disclaimer
This article shares an estimated net worth for Berner, not a number confirmed by him or his team. Different sources give very different figures, and no single number here should be treated as exact. Business values, especially for private cannabis companies, can change quickly. All figures in this article reflect estimates as of 2026 and may already be outdated by the time you read this.
FAQ
What is Berner’s real name?
Berner’s real name is Gilbert Anthony Milam Jr.
How did Berner make his money?
Most of his wealth comes from Cookies, the cannabis and lifestyle brand he co-founded and runs as CEO. His music career adds additional income through album sales, streaming, and touring.
Is Berner’s net worth confirmed?
No. Like most private business owners, Berner has never publicly confirmed his net worth. All figures, including the ones in this article, are outside estimates.
Is Berner still making music?
Yes. Berner continues to release music while also running Cookies and working on other projects, including a memoir and film work.
Written and researched by Hassan, editor at Her Net Worth Journey.
Explore More
Andrew Zimmern Net Worth 2026: How the “Bizarre Foods” Chef Built His Fortune
Hassan is a writer and editor who researches and publishes fact-checked, easy-to-read content based on public information. He cross-checks details across multiple reliable sources before publishing. Spotted something outdated or incorrect